Find sellable yield
Units made × (1 − expected yield loss)
Tool 01 / Pricing & unit economics
What does one sellable unit actually cost?
Use one typical batch to account for the costs that quietly disappear from ordinary pricing calculations: labor, packaging, overhead, selling fees, and the units you cannot sell.
Start with a batch ↓True product cost calculator
Build the cost of one batch.
Use your typical batch—not your very best one. The result updates as you type.
How this calculation worksShow the math +
Simple math. No mystery.
This tool is a planning estimate, not accounting advice. It makes the assumptions visible so you can change them deliberately.
Build the batch cost
Materials + packaging + labor + allocated overhead
Calculate true unit cost
Batch cost ÷ sellable units + transaction fee per sale
Test margin room
(Selling price − true unit cost) ÷ selling price
The Go to Market Playbook
A calmer way to take good work into the world.
Open the chapter you need. Find the decision, tool, owner, or signoff in front of you. Then get back to the work itself.
01 Discover02 Develop03 Prove04 Prepare05 Launch06 Learn
Keep the process familiar so the work can be original.
Frame · Gather · Qualify · Assess · Align · Decide · Execute · Verify · Learn · Integrate · IterateGTM readiness
A prioritized list of what could hold up your launch.
Next testCMO launch review
Stage gates from positioning through post-launch learning.
PlannedLaunch handoffs
Ownership, approvals, escalation, and what “done” means.
PlannedWeekly GTM review
Signal, spend, risk, decisions, and next actions.
Planned12-week launch plan
Gates, dependencies, review points, and release dates.
PlannedSmall-batch production
A clean record for materials, process, yield, and exceptions.
PlannedWho does what, when
Typical owners, contributors, approvals, and specialist triggers by stage.
PlannedPost-launch decision
Qualify, correct, monitor, hold, roll back, or stop using actual evidence.
PlannedProfessional partnerships
Qualify, align, review, escalate, and build trust through predictable working practices.
Planned